Win-Win, Developments

Blue Ocean has recently been intending on transitioning to regional, corporate, and maybe national clients. With the fruition of this intention Blue Ocean has been in talks with a major Advertising Agency on opportunities to partner up and facilitate a 'win-win' situation for all parties.

As Rob Slee pointed out, this is the Aggregation Age(There's Information Age(Internet), Conceptual Age(Google), and now Aggregation Age) and "Midas Managers" will need to add value to all concerned parties through aggregation. And in this day and age, you either act as the aggregate or become the 'aggregatee'. What I(or Rob) mean by that is--at this age, all industries have their supply chain, or aka value added chains. And in each industry or value chain, if your value proposition is so compelling, there are black hole niches that customers will come knocking on your door for your service. And true Midas Managers create value propositions that are so compelling, they end up creating value chains that aggregate suppliers of different core competencies.

And hence, these 'value architects', or Midas Managers--as Rob calls it, facilitate deals, win-win situations, and value creation, in such a way that aggregates and leverages every entities' core competencies, thereby creating a whole new market.

Tony