Monday, May 18, 2009

Its All About The Initiative

Initiative.

This is the world that I am continually hearing about from Tony Yang, President of Blue Ocean Marketing and Consulting. I think that it is his favorite word, and the word that he lives by.

As he keeps saying it, I begin to question what it means. What does Initiative mean? What does it look like? Can it be measured? Planned?

According to Merrium-Webster Online: Initiative is an introductory step which is independent of outside influence or control--it is also an independent action at one's own discretion

This is my definition of Initiative: Taking steps beyond what is required of you, to ensure greater success through creativity.

I am not sure what Initiative looks like, maybe it has to deal with everyday situations that one finds herself in and using them to push themselves to a new level. Measuring Initiative is hard. If it is an each day thing, then maybe it can't be measured- but just trained for. For example, a person can exploit each opportunity as it comes. That requires an eye, observation, and bold, outright, initiative.

Today is day One: Creating this blog, getting oriented to the Blue Ocean way of life, talking to Arts Initiative, and Sake House about future plans and ideas.

For Today, Initiative is about using what I know, and applying it to find solutions for companies/organizations that need promotion!

-Mindy

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